Historically modern design for a urban office renewal
The Film Exchange originally housed the local offices of Paramount Pictures, Warner Bros, Fox, and other studios in the 1930s. Working with developers to transform this long-neglected Spanish Colonial commercial structure back to its former glory, S. Baird Design was responsible for the exterior design and updating of the building. Repurposed for creative office and retail, the historically appropriate colors, roof tile, and window package harmoniously pairs with the newer modern design of the courtyard, signage, and exterior hardware. S. Baird Design worked in partnership with landscape architects LandLine Design to complete the exterior package.